They want to know your achievements, what projects you've been involved in and the organisations you support. People buy from people, so they want to know about you, to establish some credibility and trust. A list of bullet points from your job description is of no real value to a potential business partner or potential customer. For visitors to your profile to understand what you do and how you can help them, your profile needs to be more than a replica CV. Now it's time for your career story to shine. Then it's all about getting the click-through from the search results page to your profile page. This is really the primary objective LinkedIn is used as a search tool for potential partners and suppliers.Įnsuring your profile is keyword-rich to match the search terms is the first task. LinkedIn allows you to establish a network made up of your connections and your connections' connections, automatically linking you to thousands of business professionals.

As the leading business-to-business social media platform, LinkedIn provides users with unbeatable online networking capabilities

Using linkedin for marketing